Affiliate Disclosure
Draft — review before publishing. Required by the FTC (US 16 CFR Part 255), the CMA / ASA (UK CAP Code), and EU UCPD before going live with affiliate links.
Last updated: 2026-05-11
The short version
When a friend buys a gift through a link on Opia, we may earn a small commission from the merchant. It never changes the price the buyer pays. That's it.
This is how Opia keeps the lights on while staying free for everyone.
The longer version
What's an affiliate link?
A regular link sends you straight to the merchant (e.g. amazon.co.uk/dp/...). An affiliate link is the same destination, wrapped in a tracker so that if you buy something within the merchant's cookie window (typically 24 hours to 30 days), the merchant pays the referrer a small percentage of the sale.
We use Skimlinks (and, for some merchants, Amazon Associates) to do this wrapping automatically.
What we do
- When an item is added: nothing. The raw link you paste is stored as-is.
- When someone clicks "view at merchant" / "open the link": the click is routed through
go.skimresources.com, which redirects to the merchant with the appropriate affiliate tag. - The wishlist owner never sees that the link is affiliated. The hint shown in the add-item editor — "we add the affiliate tag · friends never see it" — applies to viewer-facing clicks too. The link looks the same to everyone.
- The buyer pays the same price they would have paid with a clean link.
What we don't do
- We don't add affiliate tags to links before purchase intent — your saved item URL stays the original.
- We don't track which specific person bought what. Skimlinks tells us "a click on item X converted at merchant Y for £Z commission" — there's no identity in that pipeline that ties back to a specific Opia user.
- We don't favour higher-commission merchants in the UI. Items are listed in the order you arranged them, full stop.
- We don't tell wishlist owners that anything was bought. The claim-privacy rule (owner never sees claims) overrides any commercial incentive to brag.
Which merchants?
Skimlinks covers 25,000+ retailers (Etsy, ASOS, Selfridges, John Lewis, Zara, Net-a-Porter, Wayfair, Currys, and so on). Amazon is handled separately through Amazon Associates.
If a merchant doesn't participate in any network we're signed up to, the link is a normal redirect with no commission.
Cookies
Clicking through to a merchant via an affiliate link sets a tracking cookie controlled by the affiliate network (Skimlinks / Amazon), not by Opia. These cookies expire per the network's policy (typically 24 hours for Amazon, up to 30 days for Skimlinks merchants). You can clear them anytime from your browser.
Skimlinks' privacy policy: https://skimlinks.com/privacy-policies/end-users/
As an Amazon Associate
Opia is a participant in the Amazon Services LLC Associates Program (and Amazon EU Associates Programme), affiliate advertising programmes designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.
As a publisher in the Skimlinks merchant network
Opia is a Skimlinks publisher. When you click an affiliated link, Skimlinks may receive your click and the destination URL, set a cookie, and pay Opia a share of any commission earned. Skimlinks acts as a data controller for the click event under their own privacy policy (linked above).
Why we're telling you all this
Because regulators require it, and because we'd rather you know than feel surprised. The model is simple, common (most large UK and US gift-and-product sites do it), and aligned with users — the buyer pays the same, the merchant pays for the referral, and we don't have to put ads on the site.
If you'd rather not have a click attributed, you can copy the merchant URL from the item page and paste it into a new tab without going through our redirect.